OUR APPROACH

To us, your brand's name is its #1 strategic message. We uncover and clarify behaviors that guide and influence prescribing, then create strategically-appropriate brand names that resonate with healthcare professionals.

Our names are designed to work harder to improve patient outcomes and help healthcare companies maximize the commercial potential of their products. 

WHO WE'VE WORKED WITH

We deliver decades of global strategic marketing experience, along with a wide-range of therapeutic category expertise. Our team's collective involvement spans across nearly 1,000 healthcare naming initiatives.

Our team's regulatory prowess and approval experience is second to none, giving you the best shot at getting the perfect name approved.

FIND YOUR PERFECT NAME

Identifying the perfect name is just the beginning.  With a commitment to your team and your brand, we are with you from kickoff through regulatory approval and beyond to ensure your brand is working as hard as it can in the marketplace.

We emphasize relationship building, so the best way to get started is with a conversation.