After years of development, countless man-hours and significant investment, too much is riding on the success of your product to not get its name and strategy right. The product must hit the market with the utmost degree of confidence possible.
Our methodology differs from traditional agencies and brand shops in that it is purpose-built to create names that are relevant, emotionally-connected, and dovetail with your brand's top positioning opportunities. We strive to push our teams to develop brand names that exist with purpose.
Each project is built on a proven framework that is tailored to each individual client, product, category, and competitive situation. We begin with a deep dive into all the scientific and marketing research on your brand. We identify gaps. We identify marketing opportunities and create names based on the most promising among them. We test them – both qualitatively and quantitatively – to ensure they are the strongest and safest names for the brand. Finally, we support them with regulatory papers custom-tailored to make them easier to review by the relevant health authorities.
Our passion for excellence in the pursuit of great brand names has resulted in the development of a number of proprietary tools – employed all along the way in both creative and regulatory - to improve the breadth and depth of our due diligence process, make the process more inclusive for brand team members located remotely and ensure we are thinking ahead to all the potential barriers which may be encountered when submitting to global health authorities. Further, with all of our work from development to testing conducted in-house, we have the unique ability to meet even the most aggressive timelines.